Everybody is looking ahead what new design trends will dominate the market in 2017. The big question on every designer’s mind has to be: what will define design in 2017?

Here is what I thought of what will be the most important factors that will dominate the design aspect of websites.

  • “CONTENT FRIENDLY LAYOUTS “ – where content can be mainly visualize – graphics can be an added value to it !!!

Designers worldwide have realized that people visit websites for their content — whether it’s raging tweetstorms, thoughtful long-reads, or the latest “user-generated” meme — and that design’s ultimate role is to present content in an intuitive, efficient, and “delightful” way.

Trend is moving towards more flatter designs with minimalist design approaches , as seen in Googles Material aesthetic and also across the web and other various devices , but many designer’s feel that the flat design has taken the “heart and soul” out of design.

  • Statement – BIG AND BOLD –

The age has come where by your first impression or the point which you want to make should be clear , big & bold – not necessarily referring to the weight of Font !

It’s about emphasizing significant screen to a single, simple yet all encompassing statement about the product . service or Company . Make sure that this statement are fresh, clear and to the point, and also it should not look too much vague or extravagant . Be more specific and relevant to your industry / brand.

In a world that’s as fast, busy, and information-overloaded as ours is, these concise yet powerful statements will become bread-and-butter for companies of all kinds

  • Complex layouts rooted in graphic design principles

If we want to predict the evolution of web design (at least in visual terms), we should refer to the evolution of graphic design.

For the past few years, web design layout has been constrained by CSS’s limitations, but new tools like flexbox and CSS grid (coming in March 2017!) will allow for much more expressive layouts on the web.

Our main challenge now: understanding how these new web layout methods should work in the world of responsive design.

  • Scalable vector Graphics

SVGs (scalable vector graphics) present web designers and developers with a lot of advantages over more traditional image formats like JPG, PNG, and GIF.

The key advantages of SVGs come through loud and clear in the format name itself: scalable and vector. Instead of being raster or pixel-based, SVGs are composed of vectors: mathematical descriptions of the object’s shape. This means SVGs are resolution-independent, so they’ll look great on any screen, on any device type. No need to worry about making everything retina-ready.

But that’s not all. SVGs also rock because they don’t require any HTTP requests. And if you’ve ever run a page-speed test on one of your websites, you’ve probably noticed that those HTTP requests can really slow down your site. Not so with SVGs!

Plus, you can animate them!

  • Design tools – far from constraints

Responsive design has completely transformed how we browse and build for the web.

But, oddly, it hasn’t really changed how design tools work, in general. With obvious exceptions like Webflow, most of the popular design tools require you to simply rebuild the same screen over and over for different device sizes and resolutions.

In an industry that’s all about rapid development, ideation, and launches, that massive time sink just isn’t sustainable.

Hence a new wave of design tools (such as Figma) that use the idea of constraints to lessen the amount of repeated work designers have to do when building cross-device layouts. These tools focus on the spatial relationships between elements and strive to preserve them as composite elements are resized by devices and users.

Less work for designers for the win.

  • Bright – Brighter colours

As movements like minimalism and brutalism came to the fore in 2016, designers sought ways to infuse more personality into their design work that still worked within those stripped-down aesthetics.

And in at least a few cases, bright, bold color became the natural answer. There’s a sort of synthesized naturalism to this reemergence of bright hues and bold gradients, and I personally look forward to seeing more of it in 2017.

  • More focus on animation

Animation has long played a key role in our digital interfaces, and there’s no reason to think that’ll abate in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined.

The latter characteristic will become particularly important as it becomes easier to create animations. At 2016’s Design & Content Conference, animation guru Val Head stressed that designers should look to their brand voice and tone documentation when building animations to ensure that they reinforce the tone content creators are aiming for. This helps ensure that animations perform meaningful, on-brand functions for users, instead of just inspiring migraines.


The word bot is used to mean several different things. Gamers understand bots as AI characters in a game, while botnets are groups of hijacked computers which cyber criminals use for various tasks such as sending out millions of spam emails or even to attack and attempt to take down websites.

The bots we’re talking about here are essentially virtual assistants, much like Siri and Cortana. Only the latest generation of bots communicate via text rather than speech. Cortana already does this, both on Windows Phone and in Windows 10.

Bots let you use natural language to get tasks done. This is one of the reasons many people use Siri or Cortana to check the weather forecast, set a reminder or send an email: it’s just faster.

Static websites are leftovers of the past. Intelligence is presently the name of the game. Think talk windows, which are normally populated with bots. Nobody needs to explore a progression of menus to finish an undertaking.

The new generation of bots will be primarily text based. Unlike Cortana, you can’t type and get Siri to do your bidding, but typing is the preferable option in many situations. When you’re commuting or sitting at your office desk, talking into a microphone is less comfortable than typing on a screen or keyboard.

We all spend more time using messaging apps than pretty much any other these days, and it’s in these you’ll find the new bots. It should be no surprise that Microsoft is putting bots into Skype, and if you’ve ever used Slack, your first interaction is with Slackbot, which teaches you how to use the app.

But as bots increase in their capabilities, we’ll start to use apps less. Right now, you probably flip between a few different apps to book a weekend away. It’s the same if you’re search for something you want to buy locally: you might go to a website, search for a product, check stock and then get directions in Google maps to show you how to get there.

Bots will be able to do all this for you: no need to search Google any more, no need to launch the Uber app.

  • Animations advance

Animations are an awesome approach to show how something functions and they impart things less demanding and speedier than content or pictures. GIFs and animations are turning out to be more complex and more websites incorporate them in their real design. Animations, videos, and GIFs have turned into our regular day to day life. Everything is so zippy and attractive, so what else does a user require?

As browsers and languages become more advanced, we’re seeing more websites move away from the use of static imagery and finding new ways to engage users and be unique in their approach to communicating.

Story-telling and personality is something more and more brands are working on in hopes to capture their user’s attention, and animation, in part thanks to developments with HTML5, CSS and jQuery, is starting to play a bigger role in this.

Animations, following on from illustration above, come in all different shape, sizes and styles, and can all serve different purposes. Animations can range from tiny loading-devices which entertains the user while waiting for content to load, to an interesting hover-state used as a UX device to show a user they’re hovering over a link.

They can also be used on a much larger scale, as rich, full-screen animations, which can integrated to work with scrolling, navigation or be used as the focal point of the entire site. Animation is another useful mechanic for brand’s to create meaningful micro-interactions between themselves and their users.


Users value high page speed over advancement. Page speed tight HTML, JavaScript, and CSS code are approaches to accelerate a site. Speeding up sites is essential, as speedier websites make happy users and visitors invest less time on websites that react gradually.



  • Age Responsive Design
  • 3D geometric shapes
  • Skeleton Screen
  • Call To Action Buttons Animations
  • Cinemagraph Hero Image
  • Scrolling Trump Navigation
  • Long scroll websites
  • One-page websites
  • Short movies
  • Exit Overlay
  • Bye-bye Home Page, welcome landing pages
  • Bot engaging
  • Shopping Cart Marketing

2017 marks the year design makes one more step again into reality. Whether it’s through shape, color decision or usefulness, 2017 is a year of hybrids, where reality and technology crash to make a consistent browsing experience.

Let’s update your website with the latest web design and development trends in 2017.

HOPE we at AR digital media  have suffice your findings for what Web design and development is meant to be in 2017 !!

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