TOP emerging trends you need to integrate into your Digital Marketing 2018 plan

If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers. And most importantly, which

 

To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process. From personalization elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions customer connections and engagement.

1. Master Micro-Moments

Mobile has changed with way people use to interact or purchase or just have a information . They have becoming a source of pre purchase – Customer feeding which later on can align to have a sales . Gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones.

Having to search for a  big goal to accomplish or taking a decision for a life time  such as planning to purchase a home, or something as small as buying grocery from near buy store or infact DIY thing or even  how to cook for your favorite recipe etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.

As per Think with Google, micro-moments are highly critical and evaluative touch points where customers expect brands to cater their needs with reliable information, regardless of the time and location.

Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.

A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.

2. Visualization (videos ) will rule the market :

Spot a graphic or spot a video. Which is going to keep you engaging. Of course VIDEO!!!

With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.

With time, brands have been able to capitalize on the introduction of highly-engaging video features on different social media platforms like Facebook, Twitter, Snapchat and Instagram.

Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.

  • YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
  • Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.

Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users (data from April 2016) watching about 8 billion videos each day.

Consumers are more tempted from videos because of the deeper attachment they experience from the visual on-screen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future.

Video presents the opportunity to differentiate their brand in the competitive industry.

3. The Best Visibility with Native Ads

To grab a plain sight exposure in front of the right audience, native advertising has become one of the most sought-after marketing methods. Most users find interruptive ads frustrating and irrelevant. For instance, browsing a website and instantly an out-of-context ad pops out of nowhere is a big no-no for the user.

This is a common concern, which is best catered by native ads. It facilitates brands to market their offerings in a quite non-disruptive way that blends in easily with the environment a user is most comfortable with.

Native ads blend in such a seamless manner, that customers may not even spot them when viewing let it be advertorial, instant content, search advertising, recommended content or sponsored listings form of native advertising. Rather than approving it as a deceiving aspect, the point is to put the right information in front of the viewer when they actually need it.

 

4. Say ‘Yes’ to Personalized and Customer-Centric Content

This year, one thing is for certain that content marketing is going to be the core focus when devising a marketing plan while running hand-in-hand with a very important goal: a personalized experience for each customer. But the glaring question remains in place:

How can you know that each customer’s specific needs are perfectly catered?

The key is to drift away from traditional static content to a more dynamically-rich content. The best practice is to create a dynamic website and a smart marketing automation plan that delivers top content. This creates a unique experience for the customer that matches their specific needs and preferences. Consider the following scenario:

A new visitor just navigates on your website. The message you want to communicate them would be different than the message running for an existing customer. For this new visitor, a standard message containing a ready-made snapshot of your offers and a chunk of engaging content will go well. As for the current customers, an individualized message pertaining their specific needs can be thrown to retain and pull them back in order to acquire a new product that entered your listings just recently.

What is smart content?

Content that is intelligently personalized to your customer’s needs”. Without needing to execute the ‘one-size-fits-all’ philosophy on a macro level on your customer base, building a smart content promotes the perception of different buyer personas, which in turn creates a communication that fits each customer’s needs and requirements individually.

Why should you create personalized messages? Because it drives a better performance!

  • 61% of customers rely more on a company that is inclined to create custom and individualized content. Hence, the probability to choose the same company for a future purchase is high.
  • 88% of content marketing professionals are considering to add personalization elements in their plans.

The idea is self-explanatory: when brands tend to associate with people, it’s personal, so the personalization of your content makes sense too. It’s the most powerful way to reach your customers as intended and propel the desired conversions.

5. Raise a Team of Influencers

If you get a customer to love your brand, he/she can become the basis through which a positive word-of-mouth and brand awareness can be spread. Earlier we used to say “ WORD OF MOUTH” publicity !

But how do we transform a customer into a strong influencer?

Although there are various ways to achieve this, but the basic roadmap remains the same—acknowledging and providing the needs your customers are literally looking for. If you offer solutions that truly understand and solve their problem, then it becomes easy to make them more brand loyal. In order to genuinely acquire a team of influencers that could become an additional weapon in your arsenal of brand promotion and recognition, marketers first need to understand the benefits a group of influencers can provide.

If a customer is pleased with the performance of your brand, it’s nearly possible he/she will promote it in their circle and environment, whether at a workplace, a social gathering, an old friends gathering, on a social media platform, or even at a casino night. The point is to express your positive opinion and experiences regarding a brand to others you care about. Imagine a customer commenting something like,

The message triggers a chain reaction, the satisfied customer will tell his/her friends, family and other people in the circle, the group will be impressed to try the brand themselves and spread the word further, and so the cycle continues and thrives. This indicates a snowball effect—what started with a minor state of significance, gradually rolled over to become a powerful influence in the form of pleased customers acting as dedicated promoters of your brand.

Acquire maximum impact from your defined budget! Converting customers into mighty influencers is one of the most low budgets but indispensable way to encourage your brand recognition. But what if you want to grab more control over the whole process? You can take control to the next level by hiring some elite brand ambassadors or popular profiles such as celebrities, artists, or a much modern and hot trend nowadays—well-known bloggers or YouTube sensations.

Agreeably the return on investment and spread of brand awareness at the hands of such elite industry influencers is undoubtedly positive. But let’s not forget that not every firm in the industry is financially sound enough to afford such initiatives.

You may have a product equipped with state-of-the-art features and offering a plethora of benefits to its target market, but when there is a well-known person promoting the product to the audience him-/herself, this calls for an extra boost in public interaction and response. The best thing about influencers is they can be hired on the basis of your budget, regardless of its scale. It all works on person-to-person interaction. When a high-profile celebrity is out there interacting with audience to promote your brand, there is an extremely high probability for spreading of brand awareness, without stopping anytime soon.

6. Investment in Content Developers

It’s all about creating a content that is easily memorable, unique and personalized in nature. So how do we do it? Hire an experienced writer who is not only able to write unique and creative content, but his knowledge base should be potent enough to fluently write on a variety of topics in order to attract a large audience from different industries.

 

The game plan is to develop and promote a content that retains existing customers who will keep coming back for more as well as attract others through an encouraging word-of-mouth. An acquainted writer knows best how to play with words perfectly and creatively. The professional will create a story/case study relating to your brand well that allows customers to feel attachment with the brand on much deeper and personal level.

7. Convert with the Right Data

If you have the right data, then a professional digital marketer can understand the exact customer behavior and what it takes to deliver the best efforts. Especially this year when the trend of providing real-time responses to consumers in growing increasingly crucial, associating the data with the right tools will be very vital.

Equipped with the right marketing arsenal, any digital marketing agency can utilize big data.Here are some figures that help us understand the impact and increasing importance of big data trend that is likely to go strong in the coming years.

  1. Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes
  2. Every 9 out of 10 owners feel their businesses have missed opportunities because sales agents were not able to make the most out of the information available in front of the.

 

Hope I have covered the best possible ways to promote your brand or company in 2018.

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