Effective Media Planning

When deciding between traditional and new media, it’s all about finding equilibrium. For some businesses traditional media may not be the right choice and new media is. For other businesses it very well may be the opposite.

As a media guru, I encourage each business that I work with to see both sides of the spectrum and to know that there is always a way to reach the end consumer. Just because traditional media has tested the tides of time, doesn’t mean that new media won’t outlast. Next time you plan your media attack, analyze all options and decide what will work best.

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