How is your Brand Perceived by Customer?? – “Cheat” OR “Cherish”

How is your Brand Perceived by Customer

How is your Brand Perceived by Customer “Cheat “ or “Cherish” are two words which can bring down any brand
or build up the same. Customers have many options when choosing a brand but having negative experience can leave a bad taste in their mouths

Building your digital brand will help you get more customers, clients and leads.

A common mistake some brand builders make is getting entrenched in the process only to forget about how their branding efforts affect consumers.

These brand builders may think their brand is a cheerful but, without building credibility, they are cheating themselves.

A common mistake some brand builders make is getting entrenched in the process only to forget about how their branding efforts affect consumers.
These brand builders may think their brand is a treat but, without building credibility, they are serving tricks.

Perception vs. Performance

Perception is often reality to most consumers. Some believe that what they see conveys brand value before attempting any brand transactions.

What is a brand “Cheat“?

In essence, a brand “trick” or “Cheat” is one that
Fascinates or inclines customers to go for one but under delivers
The brand promise. Customer can easily go for a “lured scheme” but to match Up to his perception rest with the brand.

BRAND BUILDING IN A DYNAMIC WORLD

If you recall – “PCL COMPUTERS LTD ” launched a DESKTOP with “Rs.19,990/-“ – the
First ever PC brand to cross the below 20 k barrier – a huge success in PC industry
-Recv thousands of Advance booking (through Demand Draft) – but what happened
in the end- Company could not match up with the price / delivery / installation / service
etc and you know that was the last scheme by company. Company ran into financial
crises also not to mention lost is BRAND image and vanished from market within a year.

Point is you must deliver what you have promised and what consumer wants from Your Brand /Company.

Don’t execute a campaign which is unaligned with your brand values and which Can backfire.

Social media, in particular, is a platform where brands attempt to stay relevant by executing a campaign outside of their lane.

What’s A Brand “Cherish” ?

A brand cherish or treat is a campaign, initiative, or activation that delights the consumer and reinforces brand value.
Some brands may steer away from social issues because of the perceived backlash from alienating certain customers.

Taking a stance on social issues is a great way to treat your audience. Creat a stance whereby like the one mentioned which involve and evolves around the perception which you want to give in the mind of consumer and then see how it benefits a brand .

I would love to here your opinion in the comments section.

In Conclusion

When building your digital brand, recall the days during your youth when somebody gave you perception of making you very much delightful only to find out that he was cheating or playing with your feelings.

This is the same feeling you want your target audience to have when engaging your audience.

The differences between a cheat or cherish are nominal. You can build a digital brand expecting to cherish your audience but can actually ‘cheat’ them if you have not considered how your branding efforts are affected by the consumer environment.

Smart Branding Agency in Ahmedabad | AR Branding

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