Content is the most crucial element in all forms of digital marketing and will be on forefront in any digital marketing strategies you form. It is only through this form you will reap big rewards in any type of Marketing .
Content now a days has many forms viz. text , video, imagery , infographics ,gif ,surverys , webinar ,podcast etc what ever you preferred content medium – always ensure that your content is unique , high quality , entertaining , useful and interesting for consumers .This is the only key to get loyal consumers ! Always ensure that your content is sharable and relevant to your industry /segment and people feels comfortable and attached while sharing the same.
Some key points, why content is still a king ?
SEO AND CONTENT GO HAND TO HAND
Good quality, unduplicated content on any brand’s onsite blog has a significant impact on SEO and search engine ranking for some reasons . First, unique content published regularly with 300-500 words, internal links to other relevant content and naturally placed keywords helps a website rank organically for relevant search terms and keywords. A higher ranking ultimately exposes the brand to more digital consumers searching for content in its industry. Second, consistently publishing great content creates authority and opens up opportunities to build a glowing backlink profile.
Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realise it or not. If the content is genuinely good, users will pause to consume the content, understand the brand message and perhaps even comment, like or share the piece of content. If it’s not, they’ll continue scrolling past and the content will disappear into the black hole that is cyberspace. To further encourage engagement and foster a relationship with consumers through content marketing, ensure all content is pushed out through social media channels and make sharing easy.
Generates New Leads And Sales
Good content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales as more consumers become exposed to the brand. Good content is generally less “salesy” than advertorial, so it gives consumers an opportunity to authentically engage with the brand without a blatant sales message disturbing the engagement. Drowning consumers in product-oriented content can have a negative effect on their relationship with the brand, whereas good editorial fosters the relationship as they move from consumer to customer to brand advocate.
Adds Value To Your Product/Service
Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new. The value is intangible and doesn’t have a direct monetary value, however it is invaluable to the business model and the relationship between the brand and consumers. Content that adds value to consumers by educating them on the product/service via how-to blog posts, instructional videos and webinars is ideal for adding value.
Not only is good-quality, original content great for SEO purposes, it’s also a brilliant way to drive traffic to a website and keep consumers on the site for longer. For example, a website with just a homepage and contact page will receive much higher bounce rates, limited page views and very little engagement, whereas a website with an onsite blog packed full of engaging content leaves an impression on the user and encourages them to interact with the site and visit multiple pages.
Hope above points on understanding content will help you in your Digital Marketing and justify why still content is ruling Digital media space.
We are AR digital media , give very much emphasis on content creation and posting strategy which make a brand unique and gives a lovable experience to consumers or followers