Benefits of Social Media Marketing

In the current fast pacing era , social media marketing is the “next big thing,” A powerful utility that must be taken advantage of while it’s still in the spotlight.

There is a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at some of the ways social media marketing can improve your business:

Increased Brand Recognition.

Your social media networks are just new channels for your brand’s image. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

Improved brand loyalty : According to a Report , brands who engage on social media channels enjoy higher loyalty from their customers.  A strategic and open social media plan could prove influential in moulding consumers into being brand loyal.

More Opportunities to Convert: Every post you make on a social media platform is an opportunity for customers to convert.

Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.

Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

Higher Brand Authority

The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

Increased Inbound Traffic

The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

Decreased Marketing Costs

Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget.

Better Search Engine Rankings

SEO is the best way to capture relevant traffic from search engines

As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.

Richer Customer Experiences

Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.

Improved Customer Insights

Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.

You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.

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